Speed Matters

Reach your buyers earlier in their journey, before your competitors

A multi-channel approach builds awareness, trust and consensus.

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Partnering with Market Leaders

Direct it’s team of sales and marketing experts work with B2B marketers at global and emerging organisations to build bespoke data-driven demand generation programs that respond to business objectives and deliver exceptional returns on investment, at scale.

Outcomes that matter

56M

Active personas engaged

97%

Leads delivered with direct contact numbers

15X

Target ROI multiple

Our Process

We identify the right contacts within the right accounts at the right time and then carefully manage interactions with those contacts to maximise the chance of them becoming your buyers.

1. Identify accounts most likely to buy and put your brand front of mind.

Leverage proprietary and third-party intent data to prioritise the right target or whitespace accounts. Accelerate awareness within your best accounts with targeted advertising.

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2. Pinpoint the buying committee members and engage them with the right tactics.

We’ll help to match the right engagement tactics with your prospects’ stage in their buying journey. Combining these tactics with our market-leading contact data produces contactable leads that convert.

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3. Protect your demand generation investment with opportunity management.

Qualify leads from all sources. Push for acceptance on sales-ready leads and nurture those that aren’t. Analyse your best performing channels.

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Direct it does it all

Our team engage, nurture and convert leads across the buyer’s journey.

Awareness

Programmatic | Event Audience Acquisition |
Opt-in | Content Syndication | Intent Analysis

Engagement

Profiled Leads | Highly Qualified | Qualified Leads |
Appointment Setting

Segmentation & Reach

Intent | Firmographic | ABM

Opportunity Management

Outsourced SDR | On-Site SDR | Lead Qualification

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The Direct it commitment

All of our key success factors are focused to deliver on targeted client outcomes.

The breadth and depth of our contactable database is second to none. Accumulated over our 30 years in operation, and continually supplemented through our proprietary data research and intelligent data gathering methods, our real time audience building capability allows us to deliver leads with direct numbers faster from virtually any account you wish to target.

We’re trusted advisors to CMOs at the largest global technology companies, who appreciate our deep understanding of industry trends and account development strategy. When you work with Direct it, you get the benefit of our management team’s 100+ years of sales and marketing experience.

We understand brand protection is critical for all B2B marketers. With this in mind, our systems are configured to:
• carefully manage the number and frequency of interactions we’re having with individual prospects and customers on our clients’ behalf
• regularly sync against applicable do not call lists in the global markets we operate in
• observe client requirements in relation to exclusion lists, do not call lists, opt-out lists etc

From the start of a marketing activity until the end, all processes are owned and operated by Direct it.  We can guarantee quality at each stage of the lead generation process because we don’t utilise a partner network and we run our own call centres using local language resources in each of the markets we operate in.

What our customers say

“What sets Direct it apart is the consultative and flexible approach they take to building and running our programs. We trust their insights and experience during our quarterly planning and once our programs are live they’re not afraid to proactively make changes to optimise campaign performance. They really are a partner to us.“

Marketing Director, Global Digital Center of Excellence, APJ
Josephine Ho
VMware, Inc.

What our customers say

“Direct it’s ability to consistently provide direct numbers with all leads allows our Salespeople to reach prospects with speed, which means we see pipeline build quickly and be attributed to the right programs.“

VP of Marketing, APAC
Global Infrastructure Vendor

What our customers say

“After struggling to recruit and train the right talent for our SDR team, we outsourced the function to Direct it. Their “plug and play” offering allowed us to quickly scale a high performing team to feed our sales leaders with great leads. The success of the program in APAC was the genesis of the same strategy being rolled out globally.“

VP of Inside Sales
Cybersecurity Vendor

Want to find out more about how we can help you supercharge your sales pipeline?
Contact us now