About us

Our Company

Established in 1993, we’ve proudly built long-lasting relationships with many of the world’s foremost technology companies, consistently achieving meaningful and measurable outcomes.

At the heart of our approach lies our proprietary engagement platform, through which our customers access a broad suite of marketing services, and APAC’s most comprehensive database of engaged IT and business decision-makers.

Our Team

Blake Anderson

Managing Director

Since joining Direct it in 2019, Blake has led the company’s transformation from its ANZ telemarketing roots into the data-driven full service APAC demand generation supplier it is today.

Prior to joining Direct it, Blake was a corporate lawyer with MinterEllison, advising many of APAC’s leading private equity funds on a range of complex M&A transactions and general corporate matters.

Christian Phillips

Head of Finance

Christian is responsible for all matters pertaining to finance, accounting and compliance.

Through his career, Christian has served as financial controller to a number of high growth businesses operating across APAC. Prior to joining Direct it, Christian held the role of APAC Financial Controller with Spanish-listed pool products business, Fluidra.

Lewis Anderson

Head of Operations

Since joining Direct it, Lewis has accelerated development of Direct it’s engagement platform and has overseen a restructure of the organisation’s telemarketing function to provide clients with in-market tele qualification services across APAC.

Lewis has held a number of senior operational roles in the UK and Australia, including with Amazon, WPP and Dentsu. He holds an MBA from France’s top business school, HEC Paris.

Kate Hughes

Head of Sales

Kate’s responsibility at Direct it is to drive revenue growth through working with Direct it’s sales and customer success leaders across APAC to solve our clients’ most complex marketing problems. Direct it’s 20%+ YoY revenue growth is testament to Kate and her team’s ability to solve these problems.

Prior to joining Direct it, Kate was a lawyer servicing the media and arts industries as a Partner with boutique law firm, Kay & Hughes.

What our customers say

“What sets Direct it apart is the consultative and flexible approach they take to building and running our programs. We trust their insights and experience during our quarterly planning and once our programs are live, they proactively make recommendations to optimise the performance. More importantly, they are committed to deliver results and have become a partner to us.”

Marketing Director, Global Digital Centre of Excellence, APJ

Josephine Ho
VMware, Inc.

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