Our Difference

So, what makes Direct it different from other demand generation providers?

Marketing consultants who listen:

VALUE PROPOSITION

OFFERING

BROAD RANGE OF FULL-FUNNEL SERVICES
including digital advertising, lead generation, audience acquisition and embedded sales.

FOCUS ON LEAD GENERATION and digital advertising, unable to execute audience acquisition or embedded sales programs successfully.

FLEXIBILITY

FLEXIBLE DELIVERY AND PRICING MODEL
facilitates strategic thinking about client
problems, and the curation of bespoke
programs to address those problems.

INFLEXIBLE DELIVERY MODEL requires
salespeople to sell standardised products off a
rate card, regardless of whether that specific
service alleviates client challenge or not.

A precision operation

VALUE PROPOSITION

OWNERSHIP

END-TO-END OWNERSHIP OF PROCESSES
via one fully integrated and scalable
delivery platform.

OUTSOURCE LEAD GENERATION to partners,
losing control of quality in the process,
potentially resulting in damage to client brand.

DATA CAPABILITIES

ADVANCED DATA CAPABILITIES to handle
virtually any target account list / exclusion
list in any live market.

PRICING MODELS TO HEAVILY DISCOURAGE the
use of target account lists and exclusion lists. Exclusion lists often applied inconsistently by
delivery partners resulting in unhappy clients.

TELE QUALIFICATION

EMPLOY TOP LOCAL AGENTS IN DELIVERY
MARKETS and drive performance through
investment in systems, scripting, coaching and data.

DRIVE MARGIN THROUGH OFFSHORING or outsourcing telemarketing to low-cost delivery
hubs which service multiple markets.

CLIENT COMPLIANCE

Automated processes to remain compliant with client and market-specific do not call registers,
opt-out lists etc

Partial adherence to client privacy
requests due to lack of control over
delivery partners

Results you can count on:

VALUE PROPOSITION

QUALITY ASSURANCE

EVERY LEAD VERIFIED BY REFERENCE to call transcriptions and publicly available data sources

SPOT CHECK LEADS delivered internally
and by delivery partners.

CONTACTABLE LEADS

LEADS DELIVERED with direct / mobile contact numbers

LEADS DELIVERED WITH FRONT OFFICE /
helpline numbers

CONVERSION

DELIVER LEADS THAT CONVERT TO BUSINESS. Encourage measurement of Direct it and
its competitors against ROI metrics

ENCOURAGE MARKETERS TO HAVE REGARDS TO KPIs that suit their own purposes (number of accounts “engaged”, number of leads delivered from account etc), not growth of the client’s business